CEE-focused Atrium European Real Estate has stayed nimble in a changing retail universe by focusing on key city targets, managing the evolution of its centres, and above all, working out what customers want.
As competition for centres increases, operators are adding more individual services to stand out from the crowd, including offers that make the shopping trip more convenient and provide a good experience.
Experience-led shopping trips are transforming the ways operators entice customers to outlet centres, with the latest digital tools enabling Neinver to understand shoppers needs even better.
Sonae Sierra has established a successful template transforming retail centres into modern, vibrant mixed-use destinations demanded by today’s shoppers.
Redevco takes an analytical approach to choosing the cities it plans to invest in, as CEO Andrew Vaughan tells RetailWatch.
HB Reavis, international workspace provider, has started work on Nivy Station. An innovative mix of a shopping mall, a transport hub and a lifestyle destination set to change the local scene for generations to come.
Markus Meijer, CEO of Meyer Bergman, explains how mixed-use assets meet the ‘live, work, play’ demands of urban occupiers, providing sustainable income for real estate investors.
In the matrix world between online and offline, local and brand-savvy collaborations are driving the customer care revolution by harnessing digital tools in a whole new way.
Located in the hearts of urban areas, Citycon’s multifunctional centres serve as true community hubs and meeting places where people come for everyday shopping, services, recreation and fun.