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Lush is pure retail theatre – and it’s tantalisingly close to becoming a billion euro brand, reports Nicky Godding.

Lush: The sweet smell of success

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While Italy’s political situation may be in standstill after the recent elections, its citizens remain keen shoppers. A strong domestic appetite for brands, plus growing retail tourism, is enticing investors, developers and retailers alike to choose Italy.

Italian shoppers vote with their feet

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According to Redevco, shoppers have become ­increasingly demanding in their expectations of retail venues, as they shift from need-to-buy towards need-to-enjoy. Bart Vink, Redevco’s Head of Research & Strategy, explains how to assemble the magic ingredients.

A retail state of mind

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In the matrix world between online and offline, local and brand-savvy collaborations are driving the customer care revolution by harnessing digital tools in a whole new way.

The style tribe: retail’s new alliances

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The unexpected bounce in luxury spending last year, with forecasts through to 2020 revised upwards, is giving luxury brands confidence to open new physical and flagship stores – the bigger, the better.

Making luxury absolutely fabulous

Lush: The sweet smell of success
Italian shoppers vote with their feet
A retail state of mind
The style tribe: retail’s new alliances
Making luxury absolutely fabulous

 

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