Redevco breathes new life into cities
- In Innovation
- 09:00, 12 November 2018
- 586 Views
Two case studies illustrate Redevco’s approach to retail in today’s modern cities.
Ikea city store: Chic in Madrid
IKEA recently opened one of their first City stores in one of Redevco’s assets under management in the popular ‘Barrio de Salamanca’ district. The property covers 2,300 m2 over four floors.
According to IKEA consumers are getting used to having purchases delivered to the home following the rise of online shopping, so the Swedish furniture retailer is investing in e-commerce and services. The shop will provide customers with a unique IKEA brand experience, and serves as a place to experiment with new concepts such as pick-up-and-order points and city centre showrooms.
The store in the Calle Goya is focused on showcasing living rooms as IKEA’s research shows that these are by far the largest space in Spanish homes and considered the most important area in the house.
In addition, users will be able to make enquiries about and buy any furniture or accessories from the whole IKEA range from this store, to be delivered at home or picked up at the same store.
IKEA is convinced that this shop will inspire its customers with ideas and solutions on how to decorate “the IKEA way”.
Le 31: the new heart of Lille
Redevco started the redevelopment of Le 31, a property acquired in the city center of Lille in France on behalf of one of its investor clients, with Vinci Immobilier as its construction partner. The redevelopment is aimed at transforming the 25,000 m2 property into a multi-functional, commercial property of 10,000 m2 retail combined with 8,000 m² offices and a four-star hotel with 120 rooms and 600 parking places.
Redevco plans to redevelop the asset into a commercial engine of Rue de Béthune and Lille’s city centre. With its modern facade, the new building will enhance the visibility of the site to make it an iconic architectural centrepiece in the heart of Lille.
The facade, designed by Saison Menu Architects, is double glazed, making the interior of the retail space light and transparent. The total structure will be built with materials that create a luminous atmosphere.
Stainless steel triangular spines will be brought into the hotel and offices and natural anodised aluminium cladding will ensure building has a soft appearance. The windows of the hotel will have a reflective glazing, which makes the whole creation come to life and gives it a constantly changing expression during the day.
The retail part of this unique redevelopment will be opened in autumn 2019. The hotel and offices are expected to be ready in the third quarter of 2020.