Monoprix inks grocery deal with Amazon in Paris

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French supermarket operator Monoprix has signed a deal with Amazon to sell its products through the Amazon Prime Now service in Paris.

 

The products of the supermarket chain will be sold on the platform of the American ­giant, initially in the French capital and its suburbs later this year.

Part of the Casino Group, Monoprix is present in more than 250 cities in France and has about 800 stores. In 2017, the brand generated € 5 bn in revenue.

‘This commercial partnership is a new milestone in Casino Group’s strategy to innovate ever more for tomorrow’s urban commerce,’ said Jean-Charles Naouri, chairman and CEO of Casino Group.

The site will offer between 5,000 and 10,000 products, ranging from major national and international brands to Monoprix’s private label. Fresh products and store exclusives will also be available. The prices will be fixed by Monoprix and orders will be prepared in store, with express delivery fulfilled by Amazon.

According to sources, Amazon had been looking for a supermarket partner in France for some time, following similar deals in other European countries. Agreements with Dia in Spain and Morrisons in the UK enable it to have more attractive price conditions and get to know customers better.

Amazon has been working with Monoprix’s clothing retail arm since Janauary 2013.

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