Enriching everyday life
- In Strategy
- 21:59, 23 April 2018
- 647 Views
Located in the hearts of urban areas, Citycon’s multifunctional centres serve as true community hubs and meeting places where people come for everyday shopping, services, recreation and fun.
Over 100 grocery stores
Our necessity-based shopping centres provide everyday convenience, as they are anchored by grocery stores and other daily shopping and services.
Share of online-resilient tenants’ sales 60%
Broader offerings of food and beverage are an increasingly important part of a shopping centre visit. We have steadily raised the share of F&B in the tenant mix. Our centres host many global and local café and restaurant brands that offer a great variety of different cuisines and tastes.
As part of a modern lifestyle, people want to combine shopping with other experiences. F&B, cinemas, theatres, game studios, bowling, and many other entertainment services are growing areas in the shopping centre tenant mix.
Municipal services such as libraries, public service points and health care centres are a growing element in our shopping centres. Public services are easily and conveniently accessible to people when they are located in shopping centres. They also bring steady customer flow to the centres.
Our shopping centres offer a wide variety of health, well-being and beauty services. Public and private medical and dental health services, gyms, pharmacies as well as beauty parlours, hair salons and cosmetics shops are an essential part of the shopping centre offering.
Well Well-known and strong fashion brands form one of the cornerstones of an attractive retail mix. Many Citycon shopping centres are anchored by a strong fashion offering.
700,000 registered customers
In addition to our physical premises, we engage our customers digitally. Our mobile application provides us and our tenants with an additional touchpoint to interact with shopping centre customers by offering them benefits and offers.
Metros, trains, buses and tramlines are connected or even directly integrated to our shopping centres to drive footfall and make shopping centres easily accessible.known and strong fashion brands form one of the cornerstones of an attractive retail mix. Many Citycon shopping centres are anchored by a strong fashion offering.
Iso Omena setting an example for future shopping
The extensive three-year development project in shopping centre Iso Omena in Greater Helsinki Area was fully completed when the second phase of the shopping centre was opened in April 2017. Iso Omena now has 101,000 m2 of leasable area and about 220 different stores and services.
The new Western metro line was opened for use in November 2017, and the feeder bus terminal was launched in the beginning of 2018. Together, the two public transportation channels will be bringing around 35,000 daily commuters via Iso Omena.
Iso Omena is one of our core assets. It is a dominant shopping centre within its catchment area, and located in a fast-growing neighbourhood with strong purchasing power. Furthermore, it is fully integrated with public transportation and has versatile offering of daily shopping, services, entertainment and F&B.
BRINGING OUR STRATEGY TO LIFE
Iso Omena sets an example for many future shopping centres. Its restaurant world M.E.E.T (Meet, Eat, Enjoy, Together) is Finland’s largest uniform restaurant area located inside a shopping centre, and a new urban meeting place consisting of a variety of high-quality restaurants.
The leisure offering also sets Iso Omena apart: Finnkino’s seven-screen cinema is connected to the M.E.E.T area and the 4,000 m2 Dudesons Activity Park was opened in October.
At the core of Iso Omena’s offering are strong retail brands, e.g. Zara, H&M, Superdry and Peak Performance. The grocery retail offering is exceptionally wide and covers a quarter of Iso Omena’s gross leasable area.
The City of Espoo’s 6,000 m2. service square is a significant anchor tenant at Iso Omena. The concept has been a great success - the annual number of visitors is expected to be 1.5 million.