ECRM launches new European business unit
- In Innovation
- 10:05, 23 April 2018
- 214 Views
US brand and retailer go-between ECRM has launched a new business unit headquartered in Utrecht, The Netherlands, to assist European retailers and distributors in discovering new and emerging global brands in food, health and beauty and general merchandise.
ECRM Europe is looking to mirror the success of its US-based counterpart, making the product discovery process more efficient through its trademark private, pre-scheduled face-to-face meetings between buyers and sellers.
‘Innovation and creativity are increasingly being developed by emerging and mid-level suppliers that don’t readily have easy access to European retailers and distributors outside of their own countries,’ said ECRM International VP Liz Lantz.
